Privacy Policy

Last updated: 22 August 2026

This Privacy Policy explains how Dream Personas Ltd (“Dream Personas”, “we”, “us” or “our”) collects, uses, stores and protects personal data when you visit dreampersonas.com, contact us, subscribe to our communications, apply to work with us or otherwise interact with our services. We process personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, and where the EU General Data Protection Regulation (“EU GDPR”) applies to our activities, we also process personal data in accordance with its requirements.

1. Who we are

Dream Personas Ltd is the data controller responsible for the personal data described in this Privacy Policy. The company is registered in England and Wales under Company No. 16270745, with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. If you have any questions about how we handle personal data or wish to exercise any of your privacy rights, you can contact us at privacy@dreampersonas.com.

2. What personal data we collect

The information we collect depends on how you interact with us and may include your name, company name, email address, telephone number and information you provide when contacting us or discussing a project, such as the services you are interested in, project requirements, approximate budget and how you found us. If you become a client, we may also process business contact details, correspondence, proposals, contracts, invoices, payment information and other details needed to manage our relationship and provide our services. If you subscribe to our communications or apply to work or collaborate with us, we may process the information you provide for those purposes. When you use our website, we may also collect technical and usage information, such as your IP address, browser and device information, pages visited and cookie preferences. We usually collect information directly from you or through your use of our website, although we may also receive business contact information through legitimate referrals or other lawful business sources. Where certain information is necessary to respond to your request, enter into an agreement or provide our services, we may be unable to proceed if you choose not to provide it.

3. How and why we use your personal data

We only use personal data where we have a lawful reason to do so. We may use your information to respond to enquiries and prepare proposals before a project begins, to provide and manage services once we have entered into an agreement with you, and to administer contracts, invoices, payments and business records. We may also use personal data to operate and protect our website, improve our services, manage recruitment or potential collaborations and comply with legal, tax, accounting or regulatory requirements. Depending on the purpose, our lawful basis may be your consent, the performance of a contract, responding to your request before entering into a contract, compliance with a legal obligation or our legitimate interests in operating and protecting our business and responding to business enquiries, provided those interests do not override your rights.

4. Marketing communications and cookies

If you subscribe to our newsletter or request marketing communications, we may send you information about Dream Personas, our services, projects, editorial content or relevant updates where permitted by law. Where consent is required, we will only send these communications after you have provided it, and you can unsubscribe at any time using the option included in our messages or by contacting privacy@dreampersonas.com. You have the right to object to the use of your personal data for direct marketing at any time. Our website also uses cookies and similar technologies, and further information about their use and how you can manage your preferences is available in our Cookies Policy.

5. Who we share your personal data with and international transfers

We do not sell your personal data. Where necessary to operate our business or provide our services, we may share relevant information with service providers that support our website, hosting, email, cloud services, analytics, advertising, payments, accounting and other business functions, as well as with professional advisers, contractors or freelancers who assist us in delivering our services. We may also disclose information where required or permitted by law, including to regulators, courts or other competent authorities. Some of the providers we use may process personal data outside the United Kingdom or, where the EU GDPR applies, outside the European Economic Area. Where data protection law requires safeguards for such transfers, we use an appropriate lawful mechanism, which may include an adequacy decision or recognised contractual safeguards such as the UK International Data Transfer Agreement (“IDTA”) or the UK Addendum to the EU Standard Contractual Clauses where applicable. You can contact privacy@dreampersonas.com for further information about safeguards relating to a particular transfer.

6. How long we keep and protect your personal data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected and for any period required to meet legal, accounting, tax, regulatory or legitimate business requirements. The appropriate retention period depends on factors such as the type of information, the purpose for which we use it, our relationship with you and any applicable legal obligations. When information is no longer required, we delete or anonymise it where appropriate. We also use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, disclosure or misuse.

7. Your data protection rights

Depending on the circumstances and applicable law, you may have the right to access the personal data we hold about you, correct inaccurate information, request deletion or restriction of processing in certain circumstances, receive certain personal data in a portable format, withdraw consent where we rely on consent and object to certain uses of your information. These rights may be subject to legal conditions or exemptions, and withdrawing consent does not affect processing that took place before it was withdrawn. You may object to the processing of your personal data for direct marketing at any time. To exercise your rights, please contact privacy@dreampersonas.com. We may ask for information reasonably necessary to confirm your identity before responding to your request.

8. Your right to complain

If you have concerns about how we use your personal data, please contact us so that we have an opportunity to address the issue. You also have the right to lodge a complaint with the UK data protection regulator, the Information Commissioner’s Office (ICO), and further information is available at ico.org.uk/make-a-complaint. Where the EU GDPR applies, you may also have the right to complain to the relevant data protection authority in the country where you live or work, or where you believe a breach has occurred.

9. Changes and contact

We may update this Privacy Policy when our services, practices or legal obligations change. The latest version will always be published on this page and the “Last updated” date will be revised accordingly. If you have any questions about this Privacy Policy or how we use your personal data, please contact us at privacy@dreampersonas.com.